Every business moves through the same five steps. Luna is in Chaos today: growing, profitable, and running entirely on you. Here is every piece it takes to get to Freedom, in the order it has to happen, and which problem from the brief each one fixes.
Control · Months 0 to 12
Control is where the practice stops depending on your memory and your hands. Nothing else in the plan works until these are in place.
What this stage is worthThe $250K that left with your time this year. Control is what stops revenue from leaving whenever your calendar does.
A weekly scoreboard: calls taken, calls booked on the phone, repeat rate, average ticket, margin, by location.
A 12 month cash forecast, with the cash advance finished or refinanced before any growth spending.
Hiring a second injector for Austin who fits your standard and your way of treating patients honestly.
Pay tied to the numbers that matter: booked calls, treatment plans and repeat visits, not just hours worked.
Prosperity · Months 12 to 24
Prosperity is where good practices stall or great ones systemize. This is where you start stepping back from the chair.
What this stage is worthToday all $750K runs through one provider. Every system here turns an hour you step back from the chair into an hour that still earns.
Your phone script, treatment plan process and service standards, written so a new hire delivers the Luna experience on day one.
A weekly leadership meeting with Christine running the numbers, so decisions stop waiting on you.
Small, steady improvements the team owns: fewer missed calls, better rebooking, less wasted time.
A planned handoff of your chair hours, quarter by quarter, into growth owner work.
Freedom · Months 24 to 36
Freedom is the test: can you step away for weeks and come back to a stronger practice? It's also when the right capital starts saying yes, because Luna no longer depends on one person. That's the work Capital or Exit does.
What this stage is worthA practice that runs without you is the one the right capital and buyers say yes to. That is the difference between borrowing the expensive kind of money and being chased by the right kind.
Clear roles for every seat: providers, manager, concierge, and you as growth owner.
Training Christine and your lead provider to run each location without you.
Not a sale. Your options mapped out: a third provider, a third location, outside capital on good terms, or simply getting your life back with the practice still growing.
Next step
This is a lot to carry on top of a full chair, and none of it has to be figured out alone. When you're ready, we'll go through the build with you and your husband, piece by piece.
Walk me through the build →Opens an email to Marty